Transform Your Career in 15 Weeks
with Our Job-Oriented Digital Marketing Course in Delhi!

Description: Learn to build stunning, functional, and responsive websites from scratch using WordPress, the world's most popular CMS. No coding required!

Key Learning Points:

• Understanding WordPress fundamentals: dashboard, themes, plugins.
• Choosing and customizing professional themes.
• Building pages with Elementor (drag-and-drop page builder).
• Implementing essential website functionalities (contact forms, galleries, etc.).
• Website security best practices and basic maintenance.

Learning Outcomes: You will be able to design, develop, and launch professional WordPress websites independently.

Description: Dominate search engine rankings by mastering modern SEO techniques, supercharged with AI insights for unparalleled performance.

Key Learning Points:

• Keyword research and competitive analysis using AI tools.
• On-page SEO optimization: content, meta tags, schema markup.
• Technical SEO: site speed, mobile-friendliness, core web vitals.
• Off-page SEO: link building strategies and local SEO.
• Leveraging AI for content generation and optimization.

Learning Outcomes: You will be able to implement effective AI-driven SEO strategies to significantly improve organic search visibility and drive qualified traffic.

Description: Unlock critical insights into your website's performance on Google Search. Learn to monitor, troubleshoot, and optimize your site directly with Google.

Key Learning Points:

• Setting up and verifying your website in GSC.
• Monitoring search performance, clicks, impressions, and CTR.
• Identifying and fixing crawling errors and indexing issues.
• Submitting sitemaps and managing URL removals.
• Understanding Core Web Vitals reports and mobile usability.

Learning Outcomes: You will be proficient in using Google Search Console to monitor, diagnose, and enhance your website's search presence.

Description: Dive deep into website data with Google Analytics 4. Understand user behavior, track conversions, and make data-driven decisions to optimize your digital marketing efforts.

Key Learning Points:

• Setting up GA4 properties and data streams.
• Understanding GA4's event-based data model.
• Creating custom reports and exploring user journeys.
• Tracking conversions and e-commerce events.
• Integrating GA4 with other Google platforms.

Learning Outcomes: You will be able to analyze website traffic, identify user trends, and generate actionable insights using Google Analytics 4.

Description: Master the art of paid advertising on Meta platforms (Facebook & Instagram) using advanced AI targeting and optimization techniques to maximize ROI.

Key Learning Points:

• Meta Ads Manager setup and campaign structuring.
• Audience targeting strategies: custom, lookalike, and detailed targeting with AI insights.
• Ad creative best practices for images, videos, and copy.
• Running various campaign objectives: lead generation, sales, brand awareness.
• A/B testing and performance optimization with AI suggestions.

Learning Outcomes: You will be able to create, launch, and optimize highly effective Meta ad campaigns driven by AI for superior results.

Description: Learn to create high-performing advertising campaigns across Google Search, Display, and YouTube, amplified by AI for intelligent bidding and targeting.

Key Learning Points:

• Google Ads account structure and campaign types.
• Keyword planning and negative keywords.
• Crafting compelling ad copy and extensions.
• Understanding bidding strategies and AI-driven smart bidding.
• Performance Max campaigns and audience signals.

Learning Outcomes: You will be capable of managing and optimizing Google Ads campaigns, utilizing AI for maximum reach and conversion efficiency.

Description: Streamline your marketing efforts by deploying and managing website tags (tracking codes) efficiently and without touching site code, using Google Tag Manager.

Key Learning Points:

• GTM account setup and container installation.
• Understanding tags, triggers, and variables.
• Deploying Google Analytics, Meta Pixel, and other marketing tags.
• Event tracking setup for clicks, form submissions, and video plays.
• Debugging and publishing GTM containers.

Learning Outcomes: You will be able to implement and manage all your marketing and analytics tags efficiently through Google Tag Manager.

Description: Build, market, and scale your online store using Shopify, integrating powerful marketing strategies to drive sales and customer loyalty.

Key Learning Points:

• Shopify store setup and product management.
• E-commerce SEO and product page optimization.
• Email marketing automation for e-commerce.
• Social media marketing for online stores.
• Conversion rate optimization (CRO) for Shopify.

Learning Outcomes: You will be equipped to set up, market, and grow a successful e-commerce business on the Shopify platform.